One of my favorite internet marketing software developers released another powerful product. Its an SEO software, yes another SEO software,
it can do a lot of things that you can find in products that have more than 100 bucks price tag.
A keyword finder, rank checker with localization support, domain finder,
advance SERP analysis, page analysis, PPC analysis ang a lot more.
BUT! BUT! They are not charging anyting for it.
Yes you can get it here without paying anything!
download free SEO software
It has more features compared to other paid SEO softwares out there
so make sure you secure your copy now because something like this usually not being shared for long period of time.
Download it here download free SEO software
and enjoy!
Enhancing Adsense For Better Execution and More Cash!
So you need to profit with Google Adsense? I don't accuse you, who doesn't need leftover salary! This article will demonstrate to you best practices to better improve Google Adsense to profit from your web site(s).
Before we get into it, take in more about Google Adsense here: http://www.google.com/administrations/adsense_tour/
Most importantly is: Positioning
Where you position your Adsense join boxes and standard promotions is to a great degree imperative. Attempting to profit from the base of your pages inside your site simply won't cut it. You have to include your Adsense connections right in the heart of your format or right in the heart of your substance. I would by and by propose both really.
Including Adsense in the heart of your layout:
Join Units:
Since the presentation of Google Adsense "join units", we can now include what resembles a "menu framework" to compliment our menu framework inside our site. This is HUGE. Have you at any point simply clicked on a site and continued clicking on the menu joins? I know we all have. By including a "Google join units" to your menu, you will get a bigger number of clicks than you suspected conceivable. Take a stab at including the connection units close to the top for better execution and have a go at making your connection units to match the color of your menu framework set up. Occasionally I end up clicking on a menu join unit without actually acknowledging it which thusly gives more cash to the site manager.
Leaderboards & Skyscrapers:
These may in all likelihood be your "bread & margarine". I just say this due to the sheer size of these promotions units. The best place to include these notice units is self-evident; Straight over the extremely top of your site (leaderboards), and straight down the side of your format (high rises). Anyplace else may not look legitimate inside your layout and may look amateurish.
Square & Rectangle Ad Units:
These are incredible to compliment the mass measure of substance inside your site furthermore inside your suggested assets. You need to compliment your substance, you don't need Adsense to BE your substance in light of the fact that this will look poor on your part. Adsense is extremely prevalent with website admins; who would like to profit. Notwithstanding, bear in mind that a large number of your guests are additionally used to seeing Adsense inside a site, and need a decent motivation to click on them.
Square and rectangular units are incredible to use inside articles posted on your site or inside your connection assets. Have a go at including your Adsense boxes over your asset connects inside a page to give your Adsense account that included additional introduction.
Simply recollect that Google permits up to 3 notice units every page. Utilizing these 3 methodologies will help to better upgrade Adsense for situating! How about we now go onto focusing on...
Upgrading Adsense: Taking out non-related promotions!
Do you ever think about how promotions like "business card specials" ever get showed on to your site when your organization substance is about infant garments? Since the presentation of "Adwords Site Targeting", we now need to watch the promotions being shown on our website(s). Organizations might now particularly focus on your site for more introduction. There is no confinement whether the site is substance related or not, simply additionally advertising introduction for the publicist.
Separating Adsense Advertisers:
Inside your Adsense supervisor, you have the alternative of utilizing the "Opposition Filter" which permits us to expel certain sites from the advertisements being shown consistently. This will be an on-going enhancement undertaking later on. Without sifting the advertisements being shown inside your site, you may end up with promotions irrelevant to your industry and potentially a few advertisements that have a negative impact inside your site.
In the event that you don't uproot all the undesirable advertisements being shown on your site, you may wind up harming your Adsense execution on the web. The more focused on you can get your Google Adsense advertisements to show on each one page, the better your chances at having the capacity to profit. Attempt to take a minute consistently to study the advertisements being shown on your site.
Open up a note cushion, or word record and record all the sites you would prefer not to be shown any longer. Add these destinations to your "channel list" inside your Adsense account.
Keep in mind to include the site (inside your channel rundown) like so: smartads.info - without the www. Including anything after or before the url will just keep the organization from showing one of their numerous advertisements like so (www.site.com/promotions/1.html). Along these lines you quit anything from the whole site from appearing inside your Adsense battle on the web. The more you streamline your Adsense channel, the better your execution will get and the less non-related promotions will be shown on your site.
One consistent that holds valid with Adsense:
The more pages you have with your Adsense battle being shown, the more you WILL make. Individuals who have online systems promptly can benefit from Google Adwords in light of the fact that they have the ability to include their Adsense boxes & standards onto various sites, perhaps 1000's of pages.
Should you add Adsense to your site?
On the off chance that you possess a little organization that has a handout sort site that gets possibly 50-100 guests a day, I prescribe NOT adding Adsense to your site. It will never profit with that sort of activity. Keep in mind: Your Adsense crusade needs to make over $100 to get paid out.
On the off chance that your organization gets around 500-1000+ guests a day, you can now begin considering to profit through Google. Adsense is about numbers. Play the numbers to profit. Actually, take a stab at making objectives for yourself to make X measure of dollars through your Adsense account by a certain time. Doing this will just expand your business and make your organization all the more influential online by expanding the measure of movement it gets.
For different sites, channels are vital:
Google permits you to track the execution of different sites all in one record which eventually provides for you the capacity to track what number of guests you're getting for every site. It likewise permits you to work harder on those destinations that aren't satisfactory.
I reliably take a gander at every individual site channel to work harder at advancing the ones that aren't performing admirably. By doing this, we expand the measure of advancement going into the sites that fail to meet expectations, and thusly inevitably build the business for those sites too. The more you advance your site, the more the introduction you will eventually convey for your Adsense battle and your organization.
Google Seek with Adsense:
To finish all that off, you can include Google seek inside your site to give guests a quest capacity for your substance and to permit individuals to additionally click on your Adsense program. If its not too much trouble note that for Google pursuit to work, your site and every last bit of its substance pages should as of now be filed by Google. Adding the Google pursuit bar to your site immediately won't help your guests whatsoever.
For more Google Adsense advancement tips, go here: https://www.google.com/help/adsense/container/static.py?page=tips.html
Bear in mind to peruse the Google Adsense Approaches & Strategies: https://www.google.com/adsense/arrangements
I trust this article helps you to profit!
Article Source: http://Ezinearticles.com/48424
5 Strategi Brillian SEO 2015
5 Strategi Brillian SEO 2015
Menggunakan dan mengoptimalkan SEO di
tahun ini apakah sudah banyak membantu bisnis Anda? Jika Anda merasa SEO
sangat membantu, maka saatnya Anda mempersiapkan strategi SEO untuk
tahun 2015 mendatang. Dan berikut ini adalah 5 hal yang akan membantu
kita menemukan target fokus pengembangan SEO bisnis di tahun 2015
mendatang:
1. Mengoptimalkan aktivitas mobile
Bukan hanya untuk menyambut dan meningkatkan SEO di tahun 2015, namun memang penggunaan perangkat mobile untuk promosi bisnis melalui teknik SEO sangatlah dibutuhkan. Hampir setiap hari orang selalu menggunakan gadget atau perangkat mobile mereka. Tidak menutup kemungkinan di tahun 2015 akan semakin bertambah, dan ini mengharuskan para pemain bisnis untuk bisa menyesuaikan diri dengan perkembangan SEO di perangkat mobile.
Salah satu cara yang bisa dilakukan adalah dengan mengoptimalkan pengalaman pengguna website Anda dalam versi mobile. Anda harus memastikan bahwa website versi mobile Anda sudah cukup friendly bagi penggunanya. Anda juga harus melihat apakah website Anda sudah mencapai tes keramahan mobile untuk Google.
2. Optimalkan juga untuk jenis search engine selain Google
Selama ini kita tahu dan bahkan hanya tahu bahwa SEO bekerja pada search engine Google saja. Namun bisa jadi di tahun 2015 menjadi awal bangkitnya search engine selain Google, seperti Bing, Yahoo dan DuckDuckGo. Firefox kini sudah mulai mengalihkan Google dan Yahoo juga akan menjadi mesin pencari default untuk browser. Kesepakatan Google juga dengan Safari di tahun 2015, dan menurut sebuah laporan Bing dan Yahoo akan terus berusaha mengamankan posisi tersebut.
Dengan pilihan lain selain Google menjadi lebih populer dan diterima itu akan membuat para pengguna menjadi lebih fleksible di search engine, selain hanya Google.
3. Lebih fokus lagi ke sosial media
Sosial media dulunya hanya sebuah platform yang digunakan untuk membagikan konten dan menyebarkan informasi, sehingga bisnis akan mudah dikenali oleh pelanggan dan calon pelanggan. Namun saat ini sosial media menjadi saluran pemasaran serta saluran layanan pelanggan. Hal ini lebih efektif ketika Anda fokus pada dua atau 3 platform sosial media dan menjadi sangat aktif di sana. Hal ini bukan hanya membantu Anda menghasilkan lebih banyak leads, penjualan dan pendapatan, tetapi juga membantu untuk membangun loyalitas dengan pelanggan. Dan ini membuka peluang Anda untuk mendapat rekomendasi dari pelanggan – pelanggan Anda.
4. Link Earning
Melalui banyak pembaruan dan perubahan algoritma selama bertahun – tahun, satu hal yang akan tetap sama yaitu penggunaan link. Inbound link seperti sinyal yang paling berpengaruh dari kepercayaan dan otoritas. Dan hal ini tidak akan berubah di tahun 2015 mendatang. Membangun link pada blog memang harus relevan agar lebih produktif. Selain itu tentu saja agar meningkatkan leads, promosi merek dan bahkan penjualan.
5. Mentargetkan kata kunci yang lebih tepat
Tahun 2015 mendatang ada baiknya kita benar – benar fokus pada pemilihan kata kunci yang cocok dan pas untuk segala aktivitas SEO kita. Ketika kita menargetkan kata kunci yang luas, sementara para pengguna internet cenderung memiliki volume pencarian yang besar, maka kemungkinan mereka tidak masuk dalam lalu lintas pencarian yang ditargetkan dan tentu saja sulit untuk masuk dalam peringkat. Ada baiknya kita fokus dalam mentargetkan kata kunci yang akan digunakan dalam SEO.
sumber >> http://mediabisnisonline.com/5-strat...lian-seo-2015/
1. Mengoptimalkan aktivitas mobile
Bukan hanya untuk menyambut dan meningkatkan SEO di tahun 2015, namun memang penggunaan perangkat mobile untuk promosi bisnis melalui teknik SEO sangatlah dibutuhkan. Hampir setiap hari orang selalu menggunakan gadget atau perangkat mobile mereka. Tidak menutup kemungkinan di tahun 2015 akan semakin bertambah, dan ini mengharuskan para pemain bisnis untuk bisa menyesuaikan diri dengan perkembangan SEO di perangkat mobile.
Salah satu cara yang bisa dilakukan adalah dengan mengoptimalkan pengalaman pengguna website Anda dalam versi mobile. Anda harus memastikan bahwa website versi mobile Anda sudah cukup friendly bagi penggunanya. Anda juga harus melihat apakah website Anda sudah mencapai tes keramahan mobile untuk Google.
2. Optimalkan juga untuk jenis search engine selain Google
Selama ini kita tahu dan bahkan hanya tahu bahwa SEO bekerja pada search engine Google saja. Namun bisa jadi di tahun 2015 menjadi awal bangkitnya search engine selain Google, seperti Bing, Yahoo dan DuckDuckGo. Firefox kini sudah mulai mengalihkan Google dan Yahoo juga akan menjadi mesin pencari default untuk browser. Kesepakatan Google juga dengan Safari di tahun 2015, dan menurut sebuah laporan Bing dan Yahoo akan terus berusaha mengamankan posisi tersebut.
Dengan pilihan lain selain Google menjadi lebih populer dan diterima itu akan membuat para pengguna menjadi lebih fleksible di search engine, selain hanya Google.
3. Lebih fokus lagi ke sosial media
Sosial media dulunya hanya sebuah platform yang digunakan untuk membagikan konten dan menyebarkan informasi, sehingga bisnis akan mudah dikenali oleh pelanggan dan calon pelanggan. Namun saat ini sosial media menjadi saluran pemasaran serta saluran layanan pelanggan. Hal ini lebih efektif ketika Anda fokus pada dua atau 3 platform sosial media dan menjadi sangat aktif di sana. Hal ini bukan hanya membantu Anda menghasilkan lebih banyak leads, penjualan dan pendapatan, tetapi juga membantu untuk membangun loyalitas dengan pelanggan. Dan ini membuka peluang Anda untuk mendapat rekomendasi dari pelanggan – pelanggan Anda.
4. Link Earning
Melalui banyak pembaruan dan perubahan algoritma selama bertahun – tahun, satu hal yang akan tetap sama yaitu penggunaan link. Inbound link seperti sinyal yang paling berpengaruh dari kepercayaan dan otoritas. Dan hal ini tidak akan berubah di tahun 2015 mendatang. Membangun link pada blog memang harus relevan agar lebih produktif. Selain itu tentu saja agar meningkatkan leads, promosi merek dan bahkan penjualan.
5. Mentargetkan kata kunci yang lebih tepat
Tahun 2015 mendatang ada baiknya kita benar – benar fokus pada pemilihan kata kunci yang cocok dan pas untuk segala aktivitas SEO kita. Ketika kita menargetkan kata kunci yang luas, sementara para pengguna internet cenderung memiliki volume pencarian yang besar, maka kemungkinan mereka tidak masuk dalam lalu lintas pencarian yang ditargetkan dan tentu saja sulit untuk masuk dalam peringkat. Ada baiknya kita fokus dalam mentargetkan kata kunci yang akan digunakan dalam SEO.
sumber >> http://mediabisnisonline.com/5-strat...lian-seo-2015/
3 Reasons Why Adsense Is Essential For Content Sites
To know why Adsense is essential for your content sites is to know first how this works.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.
Use Keywords In Page Titles
It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the < title > and < /title > portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
Tools to monitor your website
You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.
1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html
2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/
3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/
4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/
5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/
6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/
7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/
8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/
9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/
10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
http://www.digitalpoint.com/tools/search/
11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
http://www.free-counters.net/
1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html
2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/
3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/
4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/
5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/
6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/
7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/
8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/
9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/
10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
http://www.digitalpoint.com/tools/search/
11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
http://www.free-counters.net/
What Is Search Engine Optimization
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Use Keywords In Page Titles
It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the < title > and < /title > portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
Website as Storefronts
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:
• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.
• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.
Web hosting Services and Domain names
Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.
Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.
You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.
Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.
No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.
Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.
You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.
Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.
No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.
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